Over the past few years, FC Barcelona has been spreading its particular brand of soccer and values across the world. What I mean by that is it has been opening Escolas, or schools, in Japan, Egypt, Dubai, Kuwait, Poland, South Korean and Indonesia. It also runs training camps in various parts of the world, including ones coming up in Delhi and Bangalore in India. Not only is this brilliant marketing on FC Barcelona's part, but it is also a brilliant strategy to try to identify and develop talent around the world. The top soccer clubs in recent years around the world have been melting pots of talents, but because FC Barcelona has such a particular methodology and style of teaching and playing -- honed over years at La Masia, the training academy that helped refined the talents of Xavi, Messi, Pique and others -- Barca is taking steps to cast out a wider net.

I read with particular interest what is going on in Indonesia. There, a consortium of people have put together a plan to build the Indonesian version of La Masia. “We don’t just want to train more footballers," said Arif Putra Wicaksono, a member of the consortium, who spoke to the Jakarta Globe newspaper. "We want to create a good generation for this nation; we want to build people with dignity who have good leadership and character. We proposed to Barcelona to build the academy with full residency, and they liked the idea."

What I like about what Mr. Wicaksono said was he and the rest of the leaders in the consortium are not only interested in good players, but also good people. It is one of the reasons why I love FC Barcelona and their training methodology. They want to teach values. They want humble players.


I wonder if a group of Americans, interested in investing in good players and good people, might one day approach FC Barcelona to see about bringing a La Masia-styled academy to this country. To get a sense of the global reach of Barca's training methods, I offer the following links:

To find out more about the camps going on in India next month, go to the following site:
http://www.conscientfootball.in/index.php

To read more about what's going on in Indonesia, go to the following site:
http://www.thejakartaglobe.com/sports/football-indonesias-barcelona-academy-takes-its-first-steps/506443

To learn more about the academy opening in Poland, check out the video below.

 


Comments

Manel
04/15/2012 2:19pm

I am a member of FC Barcelona despite I living in Germany, since the summer began start Pep Guardiola. I decide to do support the President Laporta because he chose Guardiola and not Mourinho. Mou was the chose for most of the media and many club members.
The philosophy that now everybody admires from Barca came close to not succeed without the courage of the former directors of the club.in 2009.
I follow with great interest your blog. I like your analysis and interviews.

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04/15/2012 5:59pm

Hi, Manel,
Thanks for your comments. I agree that President Laporta picking Pep Guardiola was important for the club. Let's hope that the club continues to make wise decisions and that Pep decides to continue to coach Barca for as long as possible.
Carlos

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omar
07/23/2013 6:08am

Hi. I want to start a FCBescola in Cape Town, Do you have any contacts for me at Barcelona to start this project? Please!!!!

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